International Beverage Company

Not too long ago, the options in most supermarket beer aisles were limited to products from the Big Breweries. If you were lucky, maybe you'd find some Sierra Nevada or Samuel Adams offerings tucked away on a shelf corner.

But today, as demand for craft beer continues to grow, grocery stores are upping their game so customers don't have to make an extra trip to a specialty shop for great beer.

Read this entire article and more by Evan Benn by clicking here!

In the midst of summer's heat, refreshing wheat beers have emerged as a favorite for the season. The most popular wheat beers are the new American-style hefeweizen beers such as Widmer Hefeweizen, Pyramid Hefeweizen, Anchor's Summer Beer or New Belgium's Sunshine Wheat. Here, the hefe, which means yeast in German, is not filtered out of the beer, which makes these beers cloudy. Leaving the yeast in the beer makes them more flavorful, too.

To read the entire article from "Brooks on Beer" click here!

On the heels of the success of Leinenkugel's warm weather brew, Summer Shandy, Leinenkugel's Oktoberfest will return this autumn. As the seasons give way to crisp, cooler temperatures, Leinenkugel's Oktoberfest will again bring the traditional German Marzen-style flavor to bottles and drafts across the U.S. beginning late-August through October.

Clcik here to read the full article from Beer Advocate!

The original beer mug comes from Germany and was commonly called a beerstein, which is a German abbreviation for the word Stoneware jug or tankard. The beer mug is broadly considered the preferred drinking device for beer around the world. The difference is that a classic beer stein, is traditionally decorated and ornamented with artwork and comes in a jugular design handcrafted by precision beer stein makers. Common materials include clay or porcelain.

To read the entire article click here!

Parents Unite to Prevent Underage Drinking is the new pamphlet that is being distributed to help fight underage drinking. The Michigan Beer and Wine Wholesalers Association and the Michigan Association of Secondary School Principals have teamed together to offer this pamphlet. It features helpful tips for parents on how to talk to their teens and how to prevent alcohol consumption!

Click here to get a copy of the pamphlet or to read the full article click here!

 

After a historic turnout in 2009, Samuel Adams is once again inviting beer lovers to participate in the sixth annual Beer Lover's Choice program, where two brews will go head to head for the chance to become the newest addition to Samuel Adams' line-up of more than 21 award-winning styles of craft beer. Throughout the summer, American beer drinkers coast to coast will have the opportunity to sample two new craft beers created by the brewers at Samuel Adams at local tasting events and be encouraged to vote for their favorite. The program not only gives drinkers a say in which beer style will be added to the Samuel Adams® family of beers, but also educates participants on what to look for when tasting craft beer, encouraging them to appreciate and savor each sip like a fine wine.  Each beer will be evaluated on five different characteristics including color, aroma, taste, mouth-feel and finish, while participants learn about the beer's history, ingredients and unique brewing process.

Beer enthusiasts and interested participants are invited to log on to www.samueladams.com to learn when and where they can attend a tasting. Results will be tabulated and announced in October with the winning beer hitting shelves in January 2011.

To read the article in full from PR Newswire click here! What will your vote be?