International Beverage Company

A little known fact of Miller Lite is that it is actually 42 years old.

Created in New York’s Rheingold Brewery by Joseph Owades in 1967, Miller Lite was the first light beer to get it right. By 1973 our great nation had taken this All-American beer to heart with the aide of an advertising campaign that featured a series of professional athletes. This new and innovative approach to light beer broke the light beer’s immasculine stereotype and opened up the market to men and women. As the nation’s love of Miller Lite grew, sales nearly doubled by 1977 prompting other brewers to follow suit and create a light beer. The people called for Lite and Miller delivered to an eager audience, little has changed today.  Miller Lite remains the Tastes Great, Less Filling beer with lower calories and 1/2 the carbs of the other "big branded" light beers.

Miller Lite takes taste seriously. Does it work to take taste seriously? Well Miller Lite and it’s four World Beer Cup gold medals in the Light American-style Lager category speak for themselves. In fact Miller Lite is the only beer to take four gold’s in their category at the World Beer Cup, ever.  This is an achievement that acts as a testament to Miller Lite’s dedication to consistently providing the nation with a fantastic light beer.  Lite prides itself on it’s clean and crisp taste and it’s foam head which prevents the beer's oxidization and releases it’s aroma. Whether it’s the container for Lite, which has a special lining to eliminate the metallic twang of the can in the beer, or if it’s the process of brewing itself, Miller has fought to make it better. 

The process by which Miller Lite is brewed was attentively worked on by its Brew Masters. This low calorie Pilsner is brewed with pure soft water filtered by the Brew Master’s own process. In addition, through experimentation the Lite Brew Masters developed the Triple Hops Brewing process which makes Miller Lite’s flavoring so rich in quality. The Triple Hops Brewing process developed by Miller involves adding three varieties of one type of hops at three entirely separate times in the brewing process. The point of this Triple Brewing process is to better the taste, balance, and head of the beer in three steps.
 
Lite is also involved in the communities it’s sold in, just recently Miller Lite sponsored Kevin Taylor’s world record of breaking 809 bricks (see video below) with his bare hands over the span of 100 yards. Lite also supports local innovation and unique thought processes, take for instance John Cornwell’s Beer-Launching Fridge (also seen below) which was inspired by his love of Miller Lite and distaste for getting off of the couch. Lite also looks at the big picture as well, donating to charities such as Operation Homefront which raises money for Military families in need of financial assistance. 

So we see the beer America loves, loves the nation as well. The second largest beer company of America remembers its origins and maintains its relationship with its community.

Wegmans stores had their experts pick out their favorite six holiday beers and asked Wegmans Executive Chef Russell Ferguson to offer some food pairing suggestions. It's definitely worth a look! 

The Wegmans Holiday Beer page is Here.

If you picked up The Detroit News on Christmas Eve you might have seen it. The Detroit News printed a special paragraph on Blue Moon's Seasonal, Grand Cru. It earned the title "One Good Brew" in their "Good Stuff" column. The Detroit News praises Grand Cru as a beer that is working to make sure that this New Years is special and we agree! 

To read the article click Here.

Be sure to check out Leinie Lodge! Leinie Lodges are popping up in major venues and arenas across the country. So the next time you're headed to a game, be sure to check it out and see what's cold and what's on tap!

Oakland Tribute writer Jay Brooks wrote an article on Wednesday the 23rd of December that offered some insight into what beers one may want to choose to accompany the standard holiday meals. He covers Ham, Fowl, and Roast Beast and cites several beer choices for each. 

For Ham Brooks recommends most affectionately a Belgian-style Golden, or a Belgian Style Dubbel. Fowl, he says begs for a subtly spiced beer while Roast Beast deserves a delicately balanced hoppy beer. 

To read Jay's article at the Oakland Tribune's and see what he specifically reccomends click Here.

Read the article at Popfi.com
or at GreenPaks.org

Evan S. Benn recently wrote for the Post-Dispatch an article describing a new trend in women's Holiday exchanges. The article details the women of the Barnes-Jewish Hospitals communication team's move away from the traditional cookies and ornaments to focus on something they all enjoy: a good beer. 

Several of the women realized they didn't quite have the time or the energy to spend baking those delicious and intricate Holiday treats, they were already working hard and what fun is a holiday party if you're too stressed to enjoy it? 

So these innovative and original women devised a new sort of Christmas party, one where they each brought in 24 bottles of beer: 6 to share at the party and 18 to take home at the end of the night. The end result other then making their significant others a bit envious? They had a great time and got to try all kinds of great beers.

To see Benn's article click Here.
To see Beverage World's article click Here.

Alex Stevens the appointed Managing Director of Carlton and United Breweries has stepped down due to health issues.
Read more at the North Queensland Register

Corona bottles become a musical instrument in the Carol of the Beers! Watch for a little quirky and unusual holiday fun.